There are literally hundreds of virtual, contentual and technical factors which are relevant to obtaining a favorable position of your web site in major Search Engines, notably Google as the most important source of highly qualified traffic to your online business. Factors range from the way your web site has been built technically, both at the frontend and at the backend; how your products and services are described and presented; external factors like who and to which extent other pages on the Internet are reporting about your web site and linking back to you and extending into technical matters like server location and web site load speed, among countless further factors.

If you are not an expert in the area of SEO (Search Engine Optimization), you may find it hard to identify the right approaches and methods which are relevant for optimizing your web site in a precise and efficient way, that will make YOUR web site more interesting for common Search Engine rating algorithms – hence qualified for better rankings than that of your competitor’s sites. Based on the latest directives and guidelines maintained by Google, Panama Creative has compiled a compact PDF document, describing a set of simple but highly relevant and efficient factors for the most appreciable impact on your Search Engine ranking. Download this document here.